The article analyzes the influence of economic factors on the language attitudes of youth. According to the theory of P. Bourdieu, the dominance of linguistic norms and forms is viewed as a factor that exacerbates social inequality. Proficiency in different languages increases an individual's social capital and expands their economic opportunities, while language barriers restrict access to these resources. The language choice among young people is largely determined by their economic status. It is posited that income levels facilitate the learning of foreign languages, whereas, in conditions of social inequality, the ability of youth to maintain their native language is taken into account. The study examines the impact of economic factors–such as labor market requirements, educational opportunities, and income levels–on multilingualism and language choice among the younger generation. The research provides insight into how economic drivers influence language choice, language policy, and the acceptance of multilingualism in society. The author presents the results of applied research based on the focus group method. Focus groups were conducted across 12 regions (N=167). According to the results, language choice among youth depends on regional and ethno-demographic characteristics. Furthermore, the global economy and globalization trends push young people toward learning multiple languages, while disparities between urban and rural areas also affect language attitudes. While youth with high-income levels strive for multilingualism, low-income groups prioritize their native language. The findings of this study play a crucial role in forming effective state and educational language policies that can enhance the success of young people in social and professional life.