Abstract: This study examines the transformations in communication and language under the influence of artificial intelligence (AI), with a focus on large language models (LLMs) such as ChatGPT. Through multiple sessions between the author and AI, changes in communication patterns, personalization of interaction, and the formation of new normative frameworks – linguistic, ethical, social, and aesthetic – are observed. The analysis also covers phenomena from digital culture, such as Italian brainrot, internet slang (“6-7/67”), and the concept of “parasociality,” which function as cultural viruses eliciting emotional and social responses without traditional narratives. The study highlights how these trends reshape language formation, social interactions, and identity, demonstrating a shift from conveying meaning to stimulating sensations and social exposure. It is anticipated that these processes will continue to influence linguistic practices and communication in the globalized digital context in 2026. Keywords: artificial intelligence, digital culture, Italian brainrot, “6-7/67,” parasociality, communication transformations, linguistic norms. Rhetoric and Communications Journal, issue 66, January 2026 Read the Original in Bulgarian