The authors see the purpose of the study as a comparative analysis of political discourse on the example of D. Trump’s speeches during his election campaigns in 2016 and 2024. The scientific novelty lies in the confirmation of the concept of using language as a weapon, which acts in Trump’s speeches as a tool to manipulate and control people through different discursive means and in different periods of time. Comparing the changes that discourse has undergone over time allowed the authors to analyse the priorities that reflect the general political tendency for positive emotional encouragement rather than threats and aggression. The relevance of this article is determined by the shift that has occurred in political discourse, which requires a rethinking of how the political actors select linguistic norms and how this selection will affect the formation of modern political language.