The purpose of the article is to identify the features of communicative practices implemented in the educational content of Ukrainian language TikTok blogs and to determine their role in the development of users’ language skills in the online communicative environment. Research methodology involved the use of the following methods: content analysis – to identify communicative practices for promoting the Ukrainian language on TikTok; analysis and synthesis, observation, and generalisation – to process educational linguistic content and identify communicative strategies for audience engagement; sociocultural analysis – to outline the role of social networks in shaping language identity and collective awareness of linguistic norms. Scientific novelty of the article lies in the comprehensive analysis of communicative practices of TikTok blogs promoting the Ukrainian language as a factor in the development of users’ language skills, in presenting interactive strategies used by bloggers to engage audiences in mastering language norms, and in forming language identity. Conclusions. Communicative practices of TikTok bloggers develop language skills through interactive communication, word games, and role-playing dialogues, involving the audience in joint analysis of the features of the Ukrainian language. Users become co-creators of content: they comment, suggest alternative forms, create humorous mnemonic constructions, and analyse the presented examples, thereby becoming aware of the cultural and historical context of linguistic norms. Such communicative technologies take the form of collective language activity, shaping language identity and strengthening the sense of belonging to the linguistic community. The format of online platforms, particularly TikTok – short videos, recommendation algorithms, interactivity, and virality – contributes to the promotion of language culture. At the same time, the specifics of clip-based thinking and the tendency toward conciseness may lead to fragmented presentation of material and simplified representation of complex historical-linguistic processes. Digital communicative practices act as a factor in the linguistic mobilisation of Ukrainian society, while simultaneously creating potential challenges in the context of preserving and disseminating language norms.