Abstract Word frequency databases like SPALEX and SUBTLEX-ESP treat Spanish as a uniform language, but prior studies and an initial survey (Experiment 1) revealed significant lexical differences between Spanish in Spain and Latin American countries, especially Chile. To establish subjective frequencies of Spanish word usage, an extended survey (Experiment 2) was conducted with Chilean participants, categorizing words by usage area: General, Spain, Chile, and Latin America. Consistent with the initial survey, Chilean participants assigned subjective higher ratings to General and Chilean words. In a lexical decision experiment (Experiment 3), participants responded faster and more accurately to words from these categories. Using survey data, simulations with Multilink+ (Experiment 4) revealed that subjective word ratings better predicted Chilean reaction times than frequencies from existing databases. These findings emphasize the need to address Spanish dialectal differences in research, with word ratings offering a more accurate measure of region-specific lexical nuances than current databases.