a Real close relationship exists between transferring and public media, imposing a noticeable light on the importance of language especially translation in casting discourse media since translation goes on an essential role in representing the diversity between cultures and perspectives in media, however translation may distorting the culture disparities and context unless not managed cautiously,in this sense, translators have to create a balance between loyalty to the original texts and the target ones taking into consideration the diversity in linguistic and cultural norms, this balance can be molded by applying certain approaches and strategies, this article aims to present theoretical and analytical paths to explore the diverse techniques and mechanisms used in transferring media discourse which are important to be adopted in the process of translation given that translation in the media can play a really malicious role in spreading misinformation and tendentious narratives, faulty or biased translation effects the public perception dramatically and fabricates stereotypes of misconceptions, accordingly, this study deals with real world media discourse and examines the strategies adopted by the translators, the findings show that the process of transferring from one language to another comprises modifying the linguistic norms and cultural backgrounds,spotting the light on power and responsibility that emerge during the process of translation since societies become increasingly interconnected so it is an urgent matter for translators and journalists to maintain ethical, cultural and linguistic standards to preserve accuracy and solidity of translated content and to protect the public perception from distorted narratives and misinformation as much as possible.