Modern Internet-mediated communication has a number of features related to external and internal factors influencing the process of such communication. Within the framework of the “communicative field” of modern social networks, Despite the widespread use of currently available technologies, the main tool of indirect communication is written speech. In addition to the manifestations of simple or intentional illiteracy in online communication, attention should be paid to the euphemization of content, as well as to the direct use of obscene vocabulary, and this does not depend much on the gender and age of the participants in the dialogue. Using the example of user content samples of the social network “In Contact”, the problem of speech behavior of participants in modern Internet communication was considered. It was noted that in conditions of free use of obscene vocabulary, its euphemization can be considered a manifestation of the intellectual superiority of a particular participant in communication, a certain level of mastery of the art of language play.