Online survey using 75 animal images. Japanese adults (N = 102) rated the valence, arousal, approach-avoidance, and kawaii (cuteness) of the images on a 9-point scale. The dataset was used in Nittono, H., Kitamura, A., & Ihara, N. (2025, July 8–11). Can holding a huggable pillow modulate affective facial responses to animal pictures? [Poster session]. The 22nd World Congress of Psychophysiology (IOP 2025), Krakow, Poland.