This paper examines the attitudes of Montenegrin students toward dialectal language forms in communication. An empirical study was conducted for this purpose, using a questionnaire with eight questions. The interpretation of the results provided important insights into the factors shaping the attitudes of Montenegrin students on this issue. The responses revealed value judgments indicating that, for a high percentage of the student population, it is important to prioritize forms from the standard language in almost all types of communication. The study found that most of the responses reflect attitudes shaped by a traditionalist approach to linguistic norms, where the linguistic standard is idealized as a model of cultural prestige. Considering the findings of this research, it is concluded that a potential measure to address this situation would involve systematically designed education programs developed through broad collaboration between institutions and non-governmental organizations, targeting young people and society as a whole. An important contribution to dispelling linguistic myths and unscientific attitudes regarding non-standard dialects is seen in the legal protection of Montenegrin language varieties as intangible cultural heritage.