Nowadays, roadway infrastructures are designed in order to satisfy technical and economical requirements, as well as to guarantee advanced environmental performance. Focusing on that, this paper deals with an innovative procedure for the characterization of pavement materials, both asphalt and cement-bound mixtures. The methodology takes its cue from a previous study in which the so-called Environmental Asphalt Rating (EAR) was firstly introduced as a reference parameter for asphalt pavements to evaluate technical offers and for the assignment of scores, in terms of environmental impacts, during the tender phase. In this work, the EAR methodology is revised with a focus on the main variations and improvements related to the new version of the ISO standard. By applying the same approach to rigid or concrete pavements, a preliminary version of the Environmental Concrete Rating (ECR) is presented. For ECR, a correction is provided regarding functionality through a fatigue-related parameter and the surface characteristics related to the IRI value. Despite its strong applicability to the pavement sector, the strength of the proposed method is its ability to be fine-tuned to different fields by varying the associated performance coefficients.