This paper provides a comparative analysis of the patterns of formation and qualities of a modern linear text and an Internet text. The article is the result of the study of Internet text stylistics, based mainly on Russian-language texts from Russia and Ukraine. The paper considers the process of formation of a new type of text - the Internet text. Being essentially different from the classical linear text, the Internet text does not lend itself well to the description based on the classical text theory. Thus, the Internet text is not complete, vectorial, not united by the completeness of thought expression. An important characteristic of the Internet text is its interactivity, which means that the roles of addressee and addressee are constantly changing. In addition, it is difficult, or even impossible, to define the boundaries of the Internet text due to its hypertextuality, which has become habitual intertextuality. All the above-mentioned aspects make up the pragmatics of the Internet text as a subspecies of the media text. Another crucial problem addressed in the paper is the study of the regularities of Internet communication in general and the stylistics of the Internet text. In the course of the research it became obvious that speech aggression and violation of norms of speech culture are stylistic dominants of online communication. This influenced the formation of other stylistic dominants such as, hate speech, fake, hype, clickbait, etc. Internet style is clearly characterized by being provocative, aggressive, hostile. The problems of bullying, humiliation of human dignity, invective and obscenity are actively studied from the standpoint of linguoecology, because, according to most researchers, the constant neglect of communicative and linguistic norms leads to the degradation of the national language style and literary norms. Despite the fact that there is still a division between public and interpersonal online communication, i.e. formal and informal, the problems of speech behavior of Internet users are becoming increasingly relevant.