Anthropomorphic appearance is a key factor to affect users’ attitudes and emotions. This research aimed to measure emotional experience caused by robots’ anthropomorphic appearance with three levels – high, moderate, and low – using multimodal measurement. Fifty participants’ physiological and eye-tracker data were recorded synchronously while they observed robot images that were displayed in random order. Afterward, the participants reported subjective emotional experiences and attitudes towards those robots. The results showed that the images of the moderately anthropomorphic service robots induced higher pleasure and arousal ratings, and yielded significantly larger pupil diameter and faster saccade velocity, than did the low or high robots. Moreover, participants’ facial electromyography, skin conductance, and heart-rate responses were higher when observing moderately anthropomorphic service robots. An implication of the research is that service robots’ appearance should be designed to be moderately anthropomorphic; too many human-like features or machine-like features may disturb users’ positive emotions and attitudes.Practitioner Summary: This research aimed to measure emotional experience caused by three types of anthropomorphic service robots using a multimodal measurement experiment. The results showed that moderately anthropomorphic service robots evoked more positive emotion than high and low anthropomorphic robots. Too many human-like features or machine-like features may disturb users’ positive emotions.