While some heritage languages enjoy large numbers of speakers and vibrant communities, centuries-old and ongoing sociohistorical and sociolinguistic oppression has resulted in the extreme endangerment of many Indigenous languages. To counter this linguistic and cultural loss, a growing number of communities have engaged in language revitalization efforts that are tied to broader objectives of ethnic reclamation and cultural resistance, aiming not only to maintain but also to strengthen what has been lost. Heritage language revitalization is a long-term project that demands change and engagement across many aspects of community life, work that is ripe with tensions and contradictions. This chapter considers three recurrent questions in heritage language revitalization: what efforts should be prioritized in language revitalization, who should take responsibility in revitalizing a language, and how should revitalization efforts navigate the perceived need to establish linguistic norms and standards while concomitantly supporting linguistic diversity. To date, these questions have been described as tensions or problems that reveal conflicting priorities, often the result of historical inequalities, and that frequently hinder language revitalization efforts. Rather than framing these questions as problems, the present chapter considers how communities have responded to these challenges to create new opportunities for collaboration and new approaches that embrace ambiguity and pluralism.