From “Local” to “International”: Some Reflections on Translation Norms of Scenic Spot Introductions under the Context of Cultural Self-confidence in the New Era

The current research surveys scenic spot introduction texts and summarizes the genre’s linguistic norms, which provide guiding principles for similar style’s Chinese-English translation. By adopting the set of translation and linguistic norms in the re-translation work of a local park in the City of Yantai, the translators attempt to prove that domestication could be a proper strategy when translating scenic spot introduction discourse.