From a simplified analysis of adaptive methods, we derive AvaGrad, a new optimizer which outperforms SGD on vision tasks when its adaptability is properly tuned. We observe that the power of our method is partially explained by a decoupling of learning rate and adaptability, greatly simplifying hyperparameter search. In light of this observation, we demonstrate that, against conventional wisdom, Adam can also outperform SGD on vision tasks, as long as the coupling between its learning rate and adaptability is taken into account. In practice, AvaGrad matches the best results, as measured by generalization accuracy, delivered by any existing optimizer (SGD or adaptive) across image classification (CIFAR, ImageNet) and character-level language modelling (Penn Treebank) tasks. When training GANs, AvaGrad improves upon existing optimizers. <sup xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">1</sup>