This paper analyzes linguistic deficit discourse as it emerges in language gap research, gets appropriated by language gap foundations, and is reported in the media. Through intertextual analysis, we show how language deficit ideologies combine with neoliberal logic to normalize the marginalization of minoritized families, linguistic and sociolinguistic hierarchies, and the privileging of White middle-class (socio)linguistic norms. Language gap discourse turns parents into scapegoats by blaming them for the linguistic deficiencies of their children and low-income families are encouraged to misrecognize the inherent value of their communication abilities. IN the process, social processes that engender economic and educational inequality are obfuscated. Rather than attempting to find real answers to real problems, language gap discourse emphasizes a quick fix solution (filling your kids up with words) instead of engaging with the real causes of educational inequity.