Objective. The article presents the results of the empirical study of the impact of the Internet using experience on the process of the Internet texts understanding.
 Materials & Methods. Different theoretical methods and techniques were used for this purpose: deductive and inductive methods, analysis and synthesis, generalization, systematization. Empirical methods were used for this purpose: experiment (semantic and receptive), method of semantic and pragmatic interpretations, content analysis, subjective scaling procedure. Mathematical methods were used: primary statistics, checks on the normal nature of the data distribution, statistical output, taking into account statistical indicators of fashion and the scope of variation. As well as some interpretive methods that are based on specific principles of systemic, activity, cognitive and organizational approaches.
 Results. The author notes that Internet texts understanding is significantly different from the understanding of oral or written texts, since the Internet text is a pragmatically integral electronic document that constructing of conditionally completed text blocks in the form of «windows», that are opened in separate tabs of the browser, the order that depends on hyperlinks and user behavior. The peculiarities of the Internet texts include enhanced dialogue, divisibility, external informativity, reduced connectivity and comprehension, pragmatic and mostly formal integrity, conditional completeness, complicated structural, as well as hybrid and high degree of permeability, multimedia, presentation, inclination to speech game and collective authorship, saturation with neologisms, emoticons and abbreviations, fragmentation, non-compliance with linguistic norms, and the functioning of a special language etiquette.
 Conclusions. As a result of empirical research involving 716 respondents from different regions of Ukraine, it was determined that experience has the most significant effect on the understanding process at the reception stage, guiding users' activity and the accuracy of their expectations. Experience contributes to the accuracy of predicting the content of Internet texts by 15,0%. At the stage of interpretation, the adequacy and completeness of Internet texts interpretation with the accumulation of experience is improved by almost 10,0%. However, even experienced users were able to correctly interpret only a quarter of the dominant, while random – only a sixth part. Even less important is the experience and Internet activity at the stage of emotional identification, nor the assessment of comprehension, nor the coherence of emotional attitude is almost independent of the Internet using experience. With the accumulation of experience, users evaluate Internet texts more homogeneously, they are easier to realize their own attitude to the Internet texts, it becomes more consistent, however, they underestimate the complexity of Internet texts more than half of the cases, they are also inclined to share texts on the approval and critical like inexperienced readers.