The paper deals with the influence of emotionality on ecology of communication. Relations between positive / negative emotions and ecology of communication are studied. Ecology of communication lies in compliance with communicative ethic and emotive linguistic norms where the speaker feels comfortably. On the other hand, negative emotions of communicants form conflict communicative situations. Speech and emotions are viewed in the ecolinguistic paradigm as a specific sphere of person’s activity. It affects consciousness, reflects dominant strategies in the world comprehension, and defines peculiarities of verbal and nonverbal behavior. Сommunicating persons affect each other by emotions. Communicative and ecological function of language is closely linked to emotive function. That is why it is necessary to pay attention to the formation of emotive competence of а lingual personality in addition to the development of its common cultural and speech literacy. Human emotional sphere depends on communicative and ecological competence, linguistic and environmental identity of linguistic personality.