This paper extends literature showing that gender status beliefs differentially shape the evaluations of men and women to show that these gender status beliefs transfer to the evaluations of products made by men and women. Two online experiments were conducted to simulate male-typed and female-typed product markets (craft beer and cupcakes, respectively). In the male-typed product market, a craft beer described as produced by a woman is evaluated at a discount vis-à-vis the same product described as produced by a man. The gender discount is only observed among evaluators with little knowledge of craft beer, and the evaluation of the beer made by a woman improved if the beer was conferred external status via an award. In the female-typed product market of cupcakes, producer’s gender does not affect ratings, nor are the ratings significantly affected by winning an award. Together, the two studies provide evidence of an asymmetric negative bias: products made by women are disadvantaged in male-typed markets, but products made by men are not disadvantaged in female-typed markets. We draw out the implications of these findings and suggest ways that gender biases in product markets can be reduced.