The article presents methodological analyses of topical ideas of the famous modern linguist – E.Cosseriu. The authors argue that incorporation of theoretical ideas of E.Cosseriu could substentially extand the euristic potential of the conept of norm in the sphere of linguistics. The key to solvation of the problem lies in the necessity of changing of modern theoretical context of the question. The authors of the article consider the history of operationalization of the concept of norm in linguistics from the point of view of a specific hermeneutic approach in relation to other linguistic techniques. In the course of study of the role of linguistic norms in interaction of content and expression the article presents examples of extrapolation of the concept of norm from one discipline to another. In case of extrapolation of the concept of norm from the other disciplines into linguistic investigations the structural and functional dichotomy of language turns out that it is impossible to avoid considering spiritual as the world of objects, so that speech and language are considered as two different things. The rapid development of information technologies made possible to calculate many of the aspects of Humboldtian ideas. Computer statistics created conditions where the idea of "language picture of the world" and of the "inner form of the language" is gradually losing its original romantic charge and turns in a very trivial thing. Yet despite the fact that global standardization significantly enhances the processing and automatic addition of translation, which once gave beginning to hermeneutics the hermeneutic potential of linguistic norm still preseves many promissing prospects from the epistemological point of view.