The Business Strategy Game is an online strategy simulation that allows us to operate an athletic footwear company against our competitors who are our other class members. Performance is measured in groups such as earnings per share, return on equity, credit rating, and image rating. The production and sales activities that we manage are performed worldwide in North America, Latin America, Europe-Africa, and Asia Pacific. Overall, we operate across twelve different market segments; four geographic segments in each category for branded footwear sales to retailers, online footwear sales direct to consumers, and for private-label sales. Our company, Fitness Shoes, will focus on a low-cost provider strategy to perform our operations. As a low-cost provider, we will focus on delivering lower overall costs than our competitors to appeal to a broader group of consumers. In order to accomplish this goal, we will have to lower or possibly eliminate any expenses that we may not need during the course of our decision schedule. We believe that the low-cost provider strategy will be the most attractive to our consumers and potential investors in order to increase our profits.