For reinforcing city sports park informatization management level and the society service quality of sports park, this paper researches combined multi-agent technology, and structures multimedia active service system framework of city sports park. It has elaborated functions of every feature and workflow of the system, and put forward Agent design procedure based on JADE. Whats more, it also adopts FIPAACl linguistic norms between Agents communication and puts forward some realized advice which makes the information based on the fundamental of Agent.