Abstract In this paper, I investigate the phonological similarity of different elements of the phonological pole of multi-word units. I discuss two case studies on slightly different levels of abstractness. The first case study investigates lexically fully-specified V-NP DirObj idioms such as kick the bucket and lose one's cool; the idioms investigated are taken from the Collins Cobuild Dictionary of Idioms (Harper Collins, 2002). The second case study investigates the lexically less specified way -construction, which is exemplified by He fought his way through the crowd (cf. Goldberg, Constructions: A Construction Grammar approach to argument structure, The University of Chicago Press, 1995: Ch. 9), on the basis of data from the British National Corpus 1.0. I show that both patterns exhibit a strong phonological within-pole relation, namely a strong preference for having their slots filled with phonologically similar elements, where phonological similarity is manifested in alliteration patterns. These preferences are statistically significant when compared to chance-level expectations derived both from the corpora and from the CELEX database (Baayen et al., The CELEX Lexical Database (CD-ROM), University of Pennsylvania, 1995) and are explained on the basis of Langacker's concept of syntactic and phonological constituents as well as current exemplar-/usage-based approaches.