The paper describes an auditory experiment aimed at testing whether the intrinsic loudness of a stimulus with a given voice quality influences the way in which it signals affect. Synthesised voice quality stimuli in which intrinsic loudness \nwas systematically manipulated were presented to listeners to test the effect of this manipulation on the affective colouring \nof the stimuli. The results showed that even when devoid of intrinsic loudness variation, non-modal voice quality stimuli \nwere capable of communicating affect. However, changing the loudness of a non-modal voice quality stimulus towards its \nintrinsic loudness resulted in the increase of affective ratings.