In the domain of cognitive studies on the lexico-semantic representational system, one of the most important means of ensuring effective experimental designs is using ecological stimulus sets accompanied by normative data on the most relevant variables affecting the processing of their items. In the context of image sets, color photographs are particularly suited to this purpose as they reduce the difficulty of visual decoding processes that may emerge with traditional image sets of line drawings. This is especially so in clinical populations. In this study we provide Italian norms for a set of 357 high quality image-items belonging to 23 semantic subcategories from the Moreno-Martínez and Montoro database. Data from several variables affecting image processing were collected from a sample of 255 Italian-speaking participants: age of acquisition, familiarity, lexical frequency, manipulability, name agreement, typicality and visual complexity. Lexical frequency data were derived from t)