This article examines transformations in the context of globalization.It notes that globalization has a profound impact on language, transforming not only vocabulary but also discursive structures, communicative practices, and linguistic identity.It is established that language functions as a social and cultural construct reflecting ideology, power relations, and global interconnectedness.This study examines how discourse develops in the context of globalization and how these transformations alter linguistic identity.Using qualitative discourse analysis of digital media texts and online communications, the study identifies key processes, including lexical borrowing, hybridization, code-switching, syntactic simplification, and multimodal integration.The results demonstrate that global linguistic elements are incorporated alongside local structures, creating context-dependent, multilayered identities.It is demonstrated that people balance between global and local norms, adapting language to express modernity, cultural affiliation, and social status.Thus, discourse has been shown to serve as a mechanism for identity reconstruction, demonstrating how language systems dynamically respond to social, technological, and cultural change.Language, as both a medium and a symbol of social interaction, is particularly affected by these global forces: beyond simple lexical borrowing or codeswitching, globalization reshapes discourse patterns, pragmatic norms, and stylistic conventions across multiple communicative domains.This study contributes to philology by linking discourse transformations to identity formation in contemporary societies and highlighting the importance of integrating sociolinguistic and digital perspectives in the study of language evolution.These findings are relevant for scholars in sociolinguistics, discourse studies, and applied philology, demonstrating that globalization alters rather than erases local linguistic practices.