Increasingly sophisticated discourse on heritage and the increasing specialisation of the field of knowledge it explores are transforming the symbolic mechanism of heritage: in parallel with a changing lexical field, a form of heritage materialism is also emerging, which, under the dictates of regulatory norms and local governance, seems to be compromising the idea of handed-down “relics” in favour of new ideas on what heritage and its uses might be. This interpretation offers insights into rarely discussed issues of contemporary heritage building—provided of course that heritage is understood as a form of representation.