The purpose of this study is to investigate what norms are prominent around the drag culture as well as how masculinity and femininity is represented in the fourteenth season of RuPaul’s Drag Race (RPDR). This has been done with a multimodal critical discourse analysis (MCDA) where I have analysed the lexical choices as well as the visual attributes that contribute to the norms. I have applied Connells (2005) masculinity theory, Skeggs (2000) femininity theory and Duggans (2003) theory about homonormativity. The analysis has shown how RuPaul’s Drag Race represents a norm that drag queens are supposed to desire men rather than the norm of being a homosexual man, even though the norm of being a homosexual man still occurs. Furthermore the analysis has shown that the series reproduces a norm that one should strive to be thin as well as being young. Being old is something that should be hidden. In reference to how masculinity is depicted, the study has shown how the hegemonic masculinity is the homosexual one and how masculinity is done differently in the context of RuPaul’s Drag Race compared to life outside of the series. Lastly the study’s analysis has shown how the normative femininity is created in opposition to the deviant femininity by the drag queens appearance and behaviours.