This study explores the intercultural dimensions of academic and media communication through a discourse-analytical framework. In the context of globalization and rapid digital transformation, cross-cultural communication has become increasingly complex, necessitating a deeper understanding of linguistic, pragmatic, and sociocultural factors. The research examines how discourse practices differ between academic and media contexts under the influence of cultural norms, values, and communicative conventions. Employing qualitative discourse analysis, the study identifies key strategies such as rhetorical organization, lexical choices, and narrative structures in selected texts. The findings reveal that intercultural differences significantly shape both the production and interpretation of discourse, affecting argumentation patterns, levels of formality, and communicative intentions. The study concludes that enhancing intercultural competence and critical discourse awareness is essential for effective communication in a globalized world.