The proposed research is focused on different language means of verbalization of the concept SECURITY, namely on the comparative description of the cultural peculiarities of the notions of danger and risk as its basic constituents.Special attention is paid to the linguistic aspect of the SECURITY concept, which is accomplished due to semantic and pragmatic analysis of key lexical units, phraseological units, including special terms, related to the lexical fields of rescue actions, disasters and emergencies.The authors also highlight language means of expression of the concept of SECURITY, namely the lexical field "life safety" taking into consideration the conceptualization of natural disasters, technological disasters related to fire, water and other phenomena of everyday life in naive and scientific models of the cultural world (stereotypes, norms, evaluation, comparisons, beliefs, vernacular signs).The core of the concept SECURITY are such phrases as "to be in danger", "to expose anyone to danger or risk", "to be consciously exposed to danger", "to avoid danger" and some cognitive metaphors, that reflect naive ideas of the notions of danger, definitive, distributive, phraseological and idiom representation of danger and risk.The provided analysis showed numerous anthropomorphic signs of danger, its semantic categorization through the triad game of fate -care -protection as well as the correlation of physical, spatial, artifact and zoomorphic codes, symbolic archetypes of life and death, unbroken and damaged.