The purpose of the study is to identify and characterize the linguistic and communicative processes that occur in the media and affect the state of the Ukrainian language as a means of communication. For the analysis, 13 online media outlets that ranked highest in the list of quality media and 10 Ukrainian-language news channels in the Telegram messenger with the largest number of subscribers were selected. In the research process, general theoretical methods of analysis and synthesis were applied, on the basis of which the object of research was identified and linguistic and communicative processes stimulated by the mass media were determined; a comparative and contrastive method, which contributed to the presentation of the research results; a method of systematic random sampling of texts in order to select material for the study; a descriptive method, which was used to present the development and results of the analysis. Based on the research, the following conclusions were drawn: 1. It is crucial for the media to be aware of their role in the cultural development of society, in establishing and observing the rules and norms of linguistic and informational communication. 2. Due to the digitalization of society, the processes of intellectualization and axiologization of oral and written speech are being activated. 3. To expand their influence on the audience, mass media form new rules of communication with it, where the communicative component manifests itself in interactive engagement and dominates over the cultural-linguistic component. 4. The language of the mass media reflects the current state of the Ukrainian language and in its usage it goes beyond the literary segment of mass media texts due to the activation of the evaluative (axiological) component – the use of colloquial and obscene vocabulary, which reflects the emotional attitude of the authors of the texts to events. 5. The increasing number of loanwords, mostly Anglicisms, complex words and abbreviations, is undermining the lexical norms of the Ukrainian language at the level of usage, changes its phonetic and graphic "face".