This chapter examines the urban vernaculars used by dancehall artists such as Soul Jah Love in their music as an innovative way of terminology development. Soul Jah Love (actual name, Soul Musaka) experiments with language by using colloquial or informal linguistic codes in ways which competently challenge the, rather, idealistic linguistic norms of purity. Through his personalised anti-language phrases, he manages to subvert conventional linguistic platitudes by fashioning and deploying a pragmatic diction intelligible to his audience. He articulates contemporary life struggles through a ‘condemnable’ but expedient linguistic novelty saleable to the youths. He stretches the fluidity and adaptability of the language to create popularly received new terms and resultantly expand the lexical and communicative dimensions of the Shona language. Using the communicative/functional approach, this study argues that, through this informal way of terminology development, some words would enter the Shona language as new words, but with time may settle and become acceptable terms. The study also noted that, when musicians employ new coinages ‘unofficially’, it is possible that their term-creation efforts may end up with new terms which will eventually stabilise and become part and parcel of the Shona language.