The present article is dedicated to the study of the linguistic representation of gender stereotypes in American linguoculture, based on the speech behavior of female characters in the popular TV series “Gossip Girl”. Within the framework of sociopsycholinguistic approach specifi c features of the female language such as phonetic, morphological, lexical and syntactic features of the heroines’ speech are analyzed, which form and reinforce stereotypical ideas about femininity. The study demonstrates how gender identity is constructed and cultural norms are transmitted through a complex of linguistic means (emphatic stress, diminutive- aff ectionate forms, expressive vocabulary, interrogative constructions). According to the results it is stated that fi lm discourse serves as a powerful tool for the reproduction and popularization of gender stereotypes in the public consciousness. Different female speech strategies based on stereotypes embedded in natural language develop.