Acceptability means a complex of psycho-sociolinguistic mechanisms through which a neologism, created by a singular speech act, becomes a common word. Many studies derive from combined analysis between fixing factors, linked to the concept of sociolinguistic prestige, and lexical norm. Norm has a social core and can be transformed by new technologies and their communicative needs. Nowadays mass media are one of the sharpest fixing factors to influence neology. My research primarily aims to combine knowledge and use of neologisms with the prestige of media channels. My contribution will also verify whether some Italian journalistic neologisms can be lexicalized inasmuch as they derive from a powerful source and whether they can activate ideological strategies carried within media's messages. In addition to an in-depth study on neological competence, it seems necessary to meditate on concepts of analogy and passive competence, since the production of neologisms through the media can affect linguistic analogy. My survey will benefit from the results of specific quizzes on neology which I'm creating, as I personally believe they are extremely useful towards this aspect of human language.