In recent years, collective intelligence has become a field of active research due to the rise of Web 2.0 and the availability of Web-based technologies that support distributed collaboration. Malone et al. (2009) define collective intelligence broadly as “groups of individuals acting collectively in ways that seem intelligent.” The applications of this phenomenon are wide-reaching: recent publications (Malone 2004; Howe 2008; Surowiecki 2004; Benkler 2006; Tapscott and Williams 2006), and a compendium of nearly 250 examples of Web-based collective intelligence collected by the MIT Center for Collective Intelligence 1 clearly demonstrate the diversity of ways in which collective intelligence can be applied. The field is now about to consolidate itself and launch its own conference which will be held for the first time in 2012. 2