Where readers move their eyes, while proceeding forward along lines of text, has long been assumed to be determined in a top-down word-based manner. According to this classical view, readers of alphabetic languages would invariably program their saccades towards the center of peripheral target words, as selected based on the (expected) needs of ongoing (word-identification) processing, and the variability in within-word landing positions would exclusively result from systematic and random errors. Here we put this predominant hypothesis to a strong test by estimating the respective influences of language-related variables (word frequency and word predictability) and lower-level visuo-motor factors (word length and saccadic launch-site distance to the beginning of words) on both word-skipping likelihood and within-word landing positions. Our eye-movement data were collected while forty participants read 316 pairs of sentences, that differed only by one word, the prime; this was either s)